THE MOVIE AWARDS  HOST LIVESTREAM EVENT

 

In a never done before feat, our entire host promo campaign was cut from a single live-streamed global event that was written and directed entirely by fans. This idea made the limited time we had with our movie star hosts into a huge press-worthy event that created tons of fun content for us to roll-out up until showtime.

THE REAL-TIME

TELEPROMPTER POWERED BY

SOCIAL MEDIA

 

Dwayne Johnson & Kevin Hart hosted a 45-minute livestream  written and directed by the fans. Every 30-60 seconds, the  teleprompter, driven by social media, fed DJ & Kevin a new starting point inspired by the Movie Awards. They read the script off the teleprompter and then took it where they wanted —cracking jokes, talking shit and riffing off each other.

THE LIVESTREAM BECOMES

MULTI-PLATFORM CONTENT

 

As soon as the live-stream was over, we cut it up to create a ton of  :15s and  :30s for TV, as well as online and social content to keep messaging fresh and fun for the weeks leading up to the show.

  • 4 MILLION FANS TUNED INTO THE LIVESTREAM
  • 400,00 FANS ENGAGED WITH THE TELEPROMPTER
  • THE 2016 MOVIE AWARDS WAS THE MOST STREAMED MOVIE AWARDS SHOW IN HISTORY

RESULTS